The desperate remedies of shopping malls to survive
he image is bleak. Some 500 shopping centers in the United
States have become the corpses of a real estate expansion without measure. The
malls in concrete ruins where previously there were shops, wide corridors and
ornamental fountains die before the unstoppable growth of the online stores
like Amazon.
Photographer Dan Bell portrayed with his camera the death of
a commercial system that collapses in the United States. He has turned the
desolation of the moles of cement into art through a video of YouTube that he
has called the Dead Malls Series .
The business model is in question. With the reduction of
buyers in large shopping centers, this year will close 3,500 stores of major
brands. In the United States, where there are only 22 ghost shopping centers in
New York, transformation has begun.
The owners of the malls are turning previously sold clothing
surfaces into new uses such as new high schools, clinics, office,
mini-apartments and even Pentecostal churches.
In order not to reach this catastrophic scenario, shopping
centers in Spain have already taken measures . Some of them desperate. So far,
three shopping centers have closed in Spain: Dolce Vita (Coruña), Urbano (Moro
de la Frontera, Seville) and M-40 (Madrid), which has been bought by the
Venezuelan group Sambil and has just reopened with modality of outlet.
But there are dozens of shopping centers that face
difficulties and begin a process of conversion to save their declining incomes.
Major brands like Zara and Mango have started a strategy of concentrating on
large buildings in city centers.
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